Cabin fever blog

The GetUWired small business blog here to clear the internet marketing fog.

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November 7, 2018

StoryBrand comes to GetUWired

[caption id="attachment_10422" align="alignleft" width="293"]Storybrand logo The GetUWired team is studying ways to incorporate StoryBrand principles into our processes.[/caption] When our CEO Melissa Allen and Operations Coordinator Elizabeth Buck came back from the EntreLeadership Summit this year, the one thing they just couldn’t stop talking about was StoryBrand.

What is StoryBrand?

StoryBrand is a marketing framework that uses elements of storytelling to connect with customers. Created by Donald Miller, this 7-part framework is meant to help businesses clarify their messages and make customers part of the story to catch their interest. “I felt like the concepts were so simple but so well laid out that anyone could understand them,” Beth said. “Marketing can feel so confusing when you’re in the middle of it. I felt like this cut through the confusion. So when we’re working on doing marketing for a client, we can pull out this roadmap and see where we are and where we need to go.”

The StoryBrand framework

StoryBrand teaches brands to:
  1. Create a character (the customer)
  2. That has a problem
  3. Who meets a guide (the business)
  4. Who gives them a plan
  5. And calls them to take action
  6. That ends in success
  7. And helps them avoid failure

Age-old wisdom that still works today

The book posits that every story functions in approximately the same way. So human brains expect to be told a story in that format. When a customer hears a story in a way they expect, they’re more likely to listen – and absorb the message that causes them to buy.

Studying StoryBrand

What we love about the StoryBrand framework is that it’s so clear and easy to follow. By using the book’s 7-part framework, every person in our building will be “on the same page” at every step of what we do for our clients.

Let us tell your story!

Get started today with a FREE 1-hour consult. Just give us a call at 877-236-9094 or visit us online at www.GetUWired.com today!

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