Cabin fever blog
The GetUWired small business blog here to clear the internet marketing fog.
StoryBrand comes to GetUWired
[caption id="attachment_10422" align="alignleft" width="293"] The GetUWired team is studying ways to incorporate StoryBrand principles into our processes.[/caption] When our CEO Melissa Allen and Operations Coordinator Elizabeth Buck came back from the EntreLeadership Summit this year, the one thing they just couldn’t stop talking about was StoryBrand.
What is StoryBrand?StoryBrand is a marketing framework that uses elements of storytelling to connect with customers. Created by Donald Miller, this 7-part framework is meant to help businesses clarify their messages and make customers part of the story to catch their interest. “I felt like the concepts were so simple but so well laid out that anyone could understand them,” Beth said. “Marketing can feel so confusing when you’re in the middle of it. I felt like this cut through the confusion. So when we’re working on doing marketing for a client, we can pull out this roadmap and see where we are and where we need to go.”
The StoryBrand frameworkStoryBrand teaches brands to:
- Create a character (the customer)
- That has a problem
- Who meets a guide (the business)
- Who gives them a plan
- And calls them to take action
- That ends in success
- And helps them avoid failure