| NOVEMBER 7, 2018

All marketing efforts come down to one thing: connecting with customers in ways that make them buy. Businesses scramble to that find elusive spark that leads to a sale. Regulatory focus theory can help you reach your customers more effectively by making them feel deeply “right” about their decision to take you up on your offer. … Continue reading Regulatory Focus Theory: How to make your marketing connect with your customers’ deepest motivations

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| NOVEMBER 7, 2018

When our CEO Melissa Allen and Operations Coordinator Elizabeth Buck came back from the EntreLeadership Summit this year, the one thing they just couldn’t stop talking about was StoryBrand. What is StoryBrand? StoryBrand is a marketing framework that uses elements of storytelling to connect with customers. Created by Donald Miller, this 7-part framework is meant to … Continue reading StoryBrand comes to GetUWired

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| NOVEMBER 7, 2018

You’ve surely heard of social media influencers. Those famous folks that brands partner with to expand their reach and promote their products on social media. Some of the biggest influencers – like Beyoncé and Kim Kardashian – can command up to $1 million for ONE SINGLE SOCIAL MEDIA POST, because they reach millions of followers … Continue reading How small businesses can use social media influencers to grow their audience

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| NOVEMBER 7, 2018

Political season is upon us. Accomplished, passionate men and women are vying for the country’s attention and your vote. Since candidates don’t get to talk in person to most of the people they’re trying to woo, their fate is, for the most part, decided by content marketing. Yes, content marketing, just like your small business. Taglines, … Continue reading 2016 Presidential Campaign Slogans – What small businesses can learn from candidates’ taglines

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| OCTOBER 12, 2018

Millennials are bombarded by advertising every waking hour, and have been since they were infants. As such, they’ve learned to tune out the advertising “noise” that used to work wonders on previous generations. Guerrilla marketing (using innovative, unconventional marketing methods) is THE choice for marketing to millennials because it’s attention-grabbing, interactive and plays to millennials’ … Continue reading Guerrilla Marketing to Millennials

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| MAY 16, 2018

Better make some space on our awards shelf… because GetUWired was just named one of Atlanta’s Best and Brightest Companies to Work For! The Atlanta’s Best and Brightest Companies to Work For competition honors organizations that show their commitment to excellence when it comes to employee wellness, happiness, retention, work-life balance, development, and more. “It feels … Continue reading GetUWired named one of Atlanta’s Best and Brightest Companies to Work For

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| APRIL 19, 2018

Have you heard about the Facebook scandal? If you’ve been keeping up with the news, you might have heard mention of the scandal with Cambridge Analytica and Facebook. Basically, Cambridge Analytica received data for millions of people without consent from a third party app developer. This data was shared prior to 2014 when Facebook started to … Continue reading Facebook Changes in 2018

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