Category: Marketing Innovation

| OCTOBER 12, 2018

Guerrilla Marketing to Millennials

Millennials are bombarded by advertising every waking hour, and have been since they were infants. As such, they’ve learned to tune out the advertising “noise” that used to work wonders on previous generations. Guerrilla marketing (using innovative, unconventional marketing methods) is THE choice for marketing to millennials because it’s attention-grabbing, interactive and plays to millennials’ … Continue reading Guerrilla Marketing to Millennials

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| FEBRUARY 24, 2015

Landscape Marketing Strategy 101: Finding Your USP

Part of an effective landscape marketing strategy is finding your business’ USP – your unique selling proposition. Landscaping businesses, like other businesses, have to figure out what it is that makes their business special if they expect to stand out of the crowd! What is a USP? Your USP is your unique selling proposition – it’s … Continue reading Landscape Marketing Strategy 101: Finding Your USP

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